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Leadership Development Webinars

Enrollment and Marketing Webinar Series

In partnership with Enrollment Catalyst and North Star Marketing, CSI is pleased to bring our member schools our Enrollment & Marketing Webinar series. 

Illustration: Enrollment and Marketing Webinar Series

The Role of the Head of School in Enrollment Growth

Wednesday, May 4 at 1:00 p.m. EDT

Think your enrollment numbers fall on the shoulders of marketing or admissions staff? Think again. The head of school is a key player in fostering and sustaining growth. But unfortunately, many heads of school are far less involved with the marketing and admissions team than they need to be. This webinar highlights realistic strategies for how school leaders can be engaged regularly in recruitment and retention efforts. It is a must-watch for any school administrator who wants to enhance their leadership style to retain students and attract new families. Panelists include Dr. Ruth Kuder, Wendy Hofman, and Matt Covey.

The deadline to register for this webinar has passed.

- Panelists -

Headshot of Ruth Kuder

Dr. Ruth Kuder
Eastern Christian School
Executive Director & Head of School

Headshot of Wendy Hofman, head of school at Lansing Christian School

Wendy Hofman
Lansing Christian School
Head of School

Headshot of Matt Covey, head of school at Denver Christian School

Matt Covey
Denver Christian School
Head of School

Exploring Admissions and Marketing Team Roles, Responsibilities, and Structures (for Schools of All Sizes)

Thursday, May 12 at 1:00 p.m EDT

Your school’s commitment to staffing the admissions and marketing effort is critical to your success, but many schools struggle to organize their teams effectively. In this webinar, we will discuss your team’s structure, roles, and responsibilities to help position your school for enrollment growth. Andy Lynch will interview Rick Newberry and a panel of North Star team members who worked with Rick when they served in marketing and admissions roles at Christian schools. Schools of all sizes will benefit from this discussion. Panelists include Susan Crawford, Kaleen Goodeill, Hannah Jurius, and Rudi Gesch.

The deadline to register for this webinar has passed.

- Panelists -

Headshot of Susan Crawford from North Star Marketing

Susan Crawford
North Star Marketing
Education Marketing Manager

Headshot of Kaleen Goodwill from North Star Marketing

Kaleen Goodeill
North Star Marketing
Education Marketing Manager

Headshot of Hannah Jurius from North Star Marketing

Hannah Jurius
North Star Marketing
Education Marketing Manager

Headshot of Rudi Gesch from Sheboygan Christian School

Rudi Gesch
Sheboygan Christian School
Director of Marketing & Enrollment

Creating and Launching a Word-of-Mouth Marketing Plan

Wednesday, May 18 at 1:00 p.m. EDT

Word-of-mouth is the number one way that parents first learn about your school. However, most school leaders don’t have a plan in place to intentionally cultivate word-of-mouth. During this webinar, we will discuss how to create, launch, and sustain your word-of-mouth marketing plan by inspiring your parents to be ambassadors in the community. Panelists include Carrie Johnson, Jennifer Adema, and Craig O’Connor.

The deadline to register for this webinar has passed.

- Panelists -

Headsot of Carrie Johnson

Carrie Johnson
Denver Christian School
Director of Admissions

Headshot of Jennifer Adema

Jennifer Adema
Intermountain Christian School
Admissions Coordinator

Headshot of Craig O

Craig O’Connor
Traverse City Christian School
Director of Mission Advancement


Headshot of Andy Lynch from North Star Marketing

Andy Lynch
North Star Marketing
President & CEO

Andy is the president & CEO of North Star Marketing, an enrollment marketing firm based in Greensboro, North Carolina. Andy started North Star in 2000 and took on the firm’s first independent school client in 2001. Today, the firm has 25 full-time team members and serves education clients across the country.

North Star Marketing has four areas of focus: lead-generation, website development, messaging, and branding. Andy has led numerous strategic initiatives for schools, including:

  • Renaming
  • Rebranding
  • Message Workshops
  • Seasonal Message Map Workshops
  • Communications plans
  • Educational model naming and development
  • Lead-generation campaign creation
  • Age-and-Stage™ recruitment strategies
  • Website builds

Andy is currently developing “The Way We Do It” framework, a model that helps schools define their Positioning Strategy. This approach will help schools to name, define, and articulate their unique methodology for developing successful graduates.

Andy is a regular speaker for national and state associations. He studied public relations, journalism, and English at Bob Jones University and started North Star Marketing shortly after graduating. He was an organizer for the world’s largest pillow fight, a record which stood for about a week. Andy is an avid soccer fan (and sometimes player), and supports Liverpool Football Club (YNWA!). He and his wife, Sheryl, live in Mebane, NC, have three (remarkable) children, and attend Church of the Vine.

Headshot of Rick Newberry from Enrollment Catalyst

Rick Newberry
Enrollment Catalyst
President & CEO

Rick Newberry, Ph.D., is the president of Enrollment Catalyst. Rick partners with school administrators to provide coaching and consulting in enrollment management and marketing systems, strategies, and solutions needed to reach their goals. The goal is to provide school leaders with effective marketing and enrollment strategies as well as staff accountability, direction and results needed to grow their enrollment.

His expertise in enrollment management strategies, marketing planning and institutional brand development provides in-depth educational consultation to independent, private and faith-based schools across the nation. With over 30 years of educational leadership experience in both higher education and K-12 levels, Rick has served as the executive director of development and enrollment management at a private university and as well as head of a large private school.

Through his successes and expertise, Rick has helped hundreds of schools throughout the nation achieve their strategic marketing and enrollment goals.

Rick holds a Ph.D. from Michigan State University in educational leadership and is a regular speaker at many educational conferences on the topics of marketing, branding, enrollment management and leadership.

Rick is married to his wife Janine and has two sons, Caleb and Benjamin. As a family they love Starbucks, the beach, Disney and Universal Studios, and riding rollercoasters.