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Leadership Development Webinars

Enrollment and Marketing Webinar Series

In partnership with Enrollment Catalyst and North Star Marketing, CSI is pleased to bring our member schools our Enrollment & Marketing Webinar series. 

Illustration: Enrollment and Marketing Webinar Series

The Big Ask: Making the Case for Funding Enrollment Marketing

Friday, February 10 at 2:00 p.m. EST

If you want a harvest, you have to plant seeds. If you want a financial return, you have to make an investment. But as intuitive as that logic is, many schools have yet to set aside a dedicated line item in their budget for marketing. It’s not that they don’t spend any money on marketing, but they tend to fund one-off projects rather than sustain a consistent investment in promoting their school. In many cases, school leaders have not been asked to think differently about how to fund the marketing program. In this session, we will discuss the importance of your school’s enrollment marketing investment and help you make the case to your board for consistent marketing funding. 

Get S.M.A.R.T. — What Every School Leader Should Know About Enrollment and Marketing

Friday, February 24 at 2:00 p.m EST

Whether you are a head of school, director of admissions, or board member, you will understand what every school leader should know about enrollment and marketing. You will leave this webinar smarter than you were before as you learn more about these key areas and the meaning behind the Get S.M.A.R.T. acronym.

Marketing Strategies for Small Teams

Friday, March 10 at 2:00 p.m. EST

That list of marketing projects on your whiteboard is probably not getting any shorter. And they’re all important. How do you determine which ones to work on next? Which ones to fund? Perhaps a better question is how do you know if you’ve even got the right initiatives on the board? In this talk, we’ll discuss a framework that will help your team prioritize activities and investments by outcomes, not just deadlines, regardless of your school’s size or the number of hats you wear.

50 Enrollment and Marketing Strategies in 50 Minutes

Friday, March 24 at 2:00 p.m. EDT

Do you need some new enrollment and marketing strategies that actually work? Packed with examples that have proven successful for other schools, 50 Enrollment and Marketing Strategies in 50 Minutes touches on everything from admissions, retention, marketing, and more.

The 5 Value Drivers of Family Choice: How Parents and Guardians Approach the Enrollment Decision

Friday, April 28 at 2:00 p.m. EDT

Choosing a school can be complex, confusing, and stressful. It’s an unfamiliar process. The stakes are high. Time is short. Price is a factor. And the decision has long-term implications for their entire family. As parents step through the process of evaluating school options, there are five factors that drive their decision. We call these the 5 Value Drivers of Family Choice. They are the “go / no-go” questions that help them decide which schools to take off the list . . . and which one will get their tuition dollars. In this session, we’ll unpack the 5 Value Drivers and help you position your school to win with right-fit families.

Effective Retention Strategies to Keep Your Families Enrolled

Friday, May 12 at 2:00 p.m. EDT

It is more cost-effective to keep a family enrolled than it is to recruit a new one. Retention should be a core component of your school’s enrollment management plan. It is also a strategy that should involve your entire community. In this webinar, we will discuss effective retention strategies to keep your families enrolled.

Facilitators & Presenters

Headshot of Andy Lynch from North Star Marketing

Andy Lynch
North Star Marketing
President & CEO

Andy is the president & CEO of North Star Marketing, an enrollment marketing firm based in Greensboro, North Carolina. Andy started North Star in 2000 and took on the firm’s first independent school client in 2001. Today, the firm has 25 full-time team members and serves education clients across the country.

North Star Marketing has four areas of focus: lead-generation, website development, messaging, and branding. Andy has led numerous strategic initiatives for schools, including:

  • Renaming
  • Rebranding
  • Message Workshops
  • Seasonal Message Map Workshops
  • Communications plans
  • Educational model naming and development
  • Lead-generation campaign creation
  • Age-and-Stage™ recruitment strategies
  • Website builds

Andy is currently developing “The Way We Do It” framework, a model that helps schools define their Positioning Strategy. This approach will help schools to name, define, and articulate their unique methodology for developing successful graduates.

Andy is a regular speaker for national and state associations. He studied public relations, journalism, and English at Bob Jones University and started North Star Marketing shortly after graduating. He was an organizer for the world’s largest pillow fight, a record which stood for about a week. Andy is an avid soccer fan (and sometimes player), and supports Liverpool Football Club (YNWA!). He and his wife, Sheryl, live in Mebane, NC, have three (remarkable) children, and attend Church of the Vine.

Headshot of Rick Newberry from Enrollment Catalyst

Rick Newberry
Enrollment Catalyst
President & CEO

Rick Newberry, Ph.D., is the president of Enrollment Catalyst. Rick partners with school administrators to provide coaching and consulting in enrollment management and marketing systems, strategies, and solutions needed to reach their goals. The goal is to provide school leaders with effective marketing and enrollment strategies as well as staff accountability, direction and results needed to grow their enrollment.

His expertise in enrollment management strategies, marketing planning and institutional brand development provides in-depth educational consultation to independent, private and faith-based schools across the nation. With over 30 years of educational leadership experience in both higher education and K-12 levels, Rick has served as the executive director of development and enrollment management at a private university and as well as head of a large private school.

Through his successes and expertise, Rick has helped hundreds of schools throughout the nation achieve their strategic marketing and enrollment goals.

Rick holds a Ph.D. from Michigan State University in educational leadership and is a regular speaker at many educational conferences on the topics of marketing, branding, enrollment management and leadership.

Rick is married to his wife Janine and has two sons, Caleb and Benjamin. As a family they love Starbucks, the beach, Disney and Universal Studios, and riding rollercoasters.